In any stage of the hiring process, employers have found that a simple search on Google or LinkedIn can yield more information about a candidate than a short email correspondence or a phone call. As a result of this trend, it is crucial that professionals become serious about their online image—or their personal brand. While the task of curating your own brand image may seem daunting, start with the steps in the infographic below to begin assembling a unique, intriguing and professional online brand: