As an employer, keeping your employees satisfied can be a difficult task.  While running a business and achieving goals are often on the minds of executives, company culture can sometimes fall by the wayside.  However, without a definitive and positive culture, an organization can be at risk for losing their best employees.  Additionally, they may have a more difficult time recruiting new employees who are discouraged by a poor atmosphere. 

While the job market continues to favor candidates, employers must take their company culture into account in order to both retain and attract top talent.  For some organizations, this may mean evaluating their current culture, and taking the steps needed to develop a more positive environment. For others who are already confident with their company culture, they may need to learn how to promote the reasons why their company is a great place to work. Here’s how: