Think about your favorite company, and ask yourself, what sets them apart from others.

Whatever your answer may be, it’s clear that the organization has been able to create a reputation that you are able to identify and connect with. In other words, it’s all about branding! This is something that leading companies put a lot of time and effort into, so why shouldn’t you?

As social media becomes more prominent in our daily culture, it’s reshaped the way we connect after networking events, meetings, and interviews. It also consistently ranks top in Google searches, and as a result, your profiles often become the first thing an employer sees when researching you as a candidate. That’s why social networking platforms are the best way to market your skills, achievements, and industry expertise to employers and potential connections. However, having a personal brand is only as useful as it is visible. So how do you build and showcase your brand online for all to see?

Get started with our step-by-step guide to building and maintaining a marketable professional image on LinkedIn, Facebook, Twitter, and blogs.

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